Every ecommerce store is SEO friendly or search engine friendly to one extent or another. Each one of them needs to be modified from SEO perspective even if they claim to be marketing experts. How to evaluate an ecommerce platform in terms of search engine optimization? Let us have an analysis of SEO tips helpful in analyzing the SEO friendliness of your online store.
Presence of keywords in URL
Static and short URLs with keywords inserted play the trick. Each URL occurs in a state that is crawlable for every single page.
Original content free of duplication
A crawler should be executes on sample sites in order to determine the content that is duplicated and generated by the platform. Even canonical tag used by platforms to control duplication content issues leads to negative SEO. An SEO crawler such as Screaming Frog’s SEO Spider report about where the canonical tags not applied and where they have been applied.
Overall performance of the website
The speed related with any website, specifically an ecommerce store, depends on a number of factors. However, platform does play a very important role among those factors. Site speed is one of those bunches of factors because users do not prefer to visit a website that is slow, especially when they want to buy something. “Make the web faster” site lists from Google definitely help you in evaluating your sites. It should be used on sample sites to comprehend how the sites load and what factors play a crucial role in optimizing site speed.
Optimization of site related content
Out of the box, headings and title tags should be generated. They are suboptimal and in few cases, page name will be accompanied by platform name. Title tags of sample sites should be reviewed to have a good indicator. If poor title tags, the platform in use is a default one. In case if default platforms can be changed, then it is perfectly fine to have as it is. The CMS (content management system) should allow optimization of H1 heading, Meta description, and title tag in a manual way that overrides SEO friendly content already present by default. It should be done in two different ways: manual optimization on every single page and default resetting of entire category or site with title tags. Almost all platforms provide these functionalities nowadays. If a platform lacks this functionality then it might fall short in other areas. In case the platform uses the entries present in your database that might confuse SEO perspective and readability for the customer. CMS should be capable enough to separate out default name of page from the name field that actually displayed. Moreover, the formulas used for generating SEO data and default title should be able to replace default name of page with the name on display.
We just witnessed some of the major issues encountered usually when dealing with ecommerce clients and platforms. It is very important to evaluate your ecommerce store user interface beforehand so that customers can have a nice memorable user experience when they actually visit your site for making a purchase. What are the various ecommerce pitfalls based on different platforms that you have encountered?